Online and mobile purchasing decisionsare increasing

Today’s customer wants to engage in dialogue with the company before they decide to buy – preferably live, anytime, across all communication channels. But even now, most companies are a digital step behind the customer. Marketing can’t afford missing the digital transformation. But how does one bring together individual content from sales talks, CRM, social media or email processes? How does the interactive symbiosis between marketing, sales and IT work so that big data, their analysis and relevant customer journey KPIs can guarantee optimal customer dialogue and sales?

The identification of a suitable digitization strategy can help. It’s important to be present at the so-called “touchpoints” (blogs, apps, social networks, etc.) with decisive product information. Digital visibility is critical to business success. Furthermore, customer information must be bundled, evaluated and derived from its action fields. Only in this way can marketing ensure that the respective target group is addressed individually, relevantly and automatically. Tracking technologies provide information about customer preferences and thus facilitate the conclusion of the contract. Last but not least, marketers also act as security specialists. The knowledge of legally compliant data enrichment is not only a prerequisite for the intelligent linking of customer data, but also creates trust as the basis for long-term customer loyalty.

Two Days Switzerland

Two days that will change your business from scratch. On May 4. and 5. we will be offering presentations, workshops and countless talks on more than 2,500 m².

Monday, May 4.


from 9.10 a.m.
PRESENTATIONS

from 1.15 p.m.
WORKSHOPS

from 7.15 p.m.
Apéro Riche

Tuesday, May 5.


from 8.30 a.m.
PRESENTATIONS

from 11.00 a.m.
WORKSHOPS

from 3.40 p.m.
Farewell Drink

The Dolder Grand


Since 1899, the Dolder Grand in Zurich stands for hospitality. A 5-star city resort with fine dining, a unique art collection and an unparalleled spa.

VENUE & PARKING

The best way to get together

For Directors and Heads of Marketing from the area D.A.CH. everything revolves around successful marketing strategies, customer and market analyzes as well as big data and multi-channel management in Zurich. Suppliers and users from the fields of controlling / reporting / monitoring, channels and campaign management deepen their know-how in the fields of omnichannel, multi-touchpoint as well as in the areas of consulting and conception in lectures, seminars and dialogues.

Entrepreneurs give practical examples of effective enterprise marketing management. With potential solution partners, you can find suitable marketing tools for targeted new customer acquisition. Or learn about how you can optimize business deals with new technologies and cross-media publishing, for example. Or contribute to event success with your expert knowledge about Regional Marketing Optimization, Brand Building & Maintenance, Pricing and Internet Self Services.

We are looking forward to your participation!

Current Congress Capacity

Here you will get an up-to-date overview of the current capacity utilisation of this event.

Current Congress Capacity

Here you will get an up-to-date overview of the current capacity utilisation of this event.

For the planning of your participation we ask for consideration of the following utilization indicator.

Presentations 20%
Workshops 35%
Competence Partner 56%
Attendees 15%

Marketing

For the planning of your participation we ask for consideration of the following utilization indicator.

Presentations 20%
Workshops 35%
Competence Partner 56%
Attendees 15%

Marketing News

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