{"id":101741,"date":"2019-01-28T10:35:55","date_gmt":"2019-01-28T09:35:55","guid":{"rendered":"https:\/\/www.businessfactors.de\/?p=101741"},"modified":"2019-04-04T07:04:19","modified_gmt":"2019-04-04T05:04:19","slug":"start-strategietage-marketing-contactcenter-2019","status":"publish","type":"post","link":"https:\/\/www.businessfactors.de\/en\/start-strategietage-marketing-contactcenter-2019\/","title":{"rendered":"StrategieTage Marketing &#038; ContactCenter 2019"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;101853&#8243; back_position=&#8221;center bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;fan-opacity&#8221; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;swoosh-opacity&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;65&#8243; shape_bottom_color=&#8221;color-xsdn&#8221; shape_bottom_opacity=&#8221;100&#8243; shape_bottom_ratio=&#8221;yes&#8221; shape_bottom_index=&#8221;0&#8243; shape_bottom_responsive=&#8221;yes&#8221; row_height_pixel=&#8221;300&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1000&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1000&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;bigtext&#8221;]<strong>UNSERE STRATEGIETAGE<\/strong><br \/>\nMarketing &amp; ContactCenter 2019[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;bigtext&#8221;]<strong>UNSERE STRATEGIETAGE<\/strong><br \/>\nMarketing &amp; ContactCenter 2019[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]Der Begriff Agilit\u00e4t ist als neues Konzept in aller Munde. Auch im Customer Service Bereich wird Agilit\u00e4t als die zukunftsorientierte Organisationsform, das fortschrittliche F\u00fchrungsinstrument sowie als universelles Wundermittel im Projektmanagement angesehen. Aber agiler Kundenservice ist mehr als nur Mitarbeitende noch schneller als Springer zwischen Projekten wechseln zu lassen.[\/vc_column_text][vc_column_text]<\/p>\n<h2>Brauchen Sie \u00fcberhaupt eine neue Organisation im ContactCenter?<\/h2>\n<p>Aktuell gibt es zwei gro\u00dfe Trends f\u00fcr Kundenservice-Unternehmen. Bedingt durch Digitale Transformation kommen die Automatisierung von Kundendaten und abschlie\u00dfende Bearbeitung von komplexen Kundenkontakten auch im Bereich Customer Care an. Die Chatbots kommen als digitale Assistenten immer \u00f6fter im Kundenservice zum Einsatz. Allerdings ist die Technologie noch nicht soweit, dass diese digitale Assistenten die Kundenkontakte autonom \u00fcbernehmen k\u00f6nnen. Die Unterst\u00fctzung durch die Kundenservice-Mitarbeiter ist nach wie vor notwendig. Nicht alle Kontakte eignen sich f\u00fcr die Automatisierung und m\u00fcssen durch Mitarbeiter fallabschlie\u00dfend bearbeitet werden. Aber eine gute Customer Experience setzt die L\u00f6sung im Erstkontakt voraus. Die Herausforderungen bei der Umsetzung einer agilen Organisation sind vielf\u00e4ltig. Zum Beispiel steigen die Kundenerwartungen immer weiter in Bezug auf die Geschwindigkeit und Qualit\u00e4t. Erste positive Beispiele f\u00fcr agile Kundenservise-Organisationen sind da. Auf unseren StrategieTagen werden L\u00f6sungsans\u00e4tze und Erfahrungsberichte diskutiert, die auch f\u00fcr Ihr Unternehmen von gro\u00dfem Nutzen sein k\u00f6nnen.[\/vc_column_text][vc_column_text]<\/p>\n<h2>Die Generation Z ver\u00e4ndert das Marketing. Was sind die Trends?<\/h2>\n<p>Die Kunden der Zukunft verlangen mehr Personalisierung und Vertrauen. Deshalb bieten personalisierte Marketingstrategien ultimative L\u00f6sungsans\u00e4tze, wenn es um Markenpositionierung, Marketing Localisation oder National Marketing Strategy geht.\u00a0Das Vertrauen wird zunehmend zur wichtigsten Grundlage f\u00fcr die Gesch\u00e4ftsbeziehung. F\u00fcr gro\u00dfe Unternehmen und Marken ist es indes immer schwieriger geworden, das Vertrauen ihrer Kunden zu gewinnen und auch zu halten. Digitale Einflussnahme ist die Erfolgsformel der zuk\u00fcnftigen Konsumwelt. Sie\u00a0f\u00fchrt dazu, dass in Folge permanenter Vernetzung einzelne Stimmen ganze M\u00e4rkte beeinflussen k\u00f6nnen. Die Personalisierung ist ein Trend, das die Unternehmen lernen m\u00fcssen. Damit wird Data Driven Marketing f\u00fcr individuell ma\u00dfgeschneiderte Angebote zum zuk\u00fcnftigen Erfolgsfaktor. Auf den StrategieTagen <a href=\"https:\/\/www.businessfactors.de\/conferences\/marketing\/\">Marketing<\/a> &amp; <a href=\"https:\/\/www.businessfactors.de\/conferences\/contact-center\/\">ContactCenter<\/a> werden ausgew\u00e4hlte F\u00fchrungskr\u00e4fte deutscher und internationaler Unternehmen zu diesen aktuellen Problemen und Herausforderungen referieren und sich \u00fcber die Umsetzung neuer Technologien in der Wirtschaft im exklusiven Kreis austauschen und wechselseitig neue Impulse generieren.<\/p>\n<p>Zum Programm der StrategieTage <a href=\"https:\/\/www.businessfactors.de\/conferences\/marketing\/agenda-2019\/\">Marketing<\/a> und <a href=\"https:\/\/www.businessfactors.de\/conferences\/contact-center\/agenda-2019\/\">ContactCenter<\/a> 2019.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;accent&#8221; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; subheading=&#8221;Auszug einiger unserer TOP-Referenten&#8221;]Our Speakers[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;101749&#8243; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; shadow_darker=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; media_link=&#8221;|||&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;top-t-bottom&#8221; subheading=&#8221;Chair of Marketing<br \/>\nUniversity of Zurich&#8221;]Prof. Dr. Martin Natter[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;101751&#8243; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; shadow_darker=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;100&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;100&#8243; subheading=&#8221;VP Corp. Dev. &amp; Marketing<br \/>\nDER Touristik Suisse AG&#8221;]Andre Pl\u00f6ger[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;101755&#8243; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; shadow_darker=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;200&#8243; subheading=&#8221;Service &amp; Support Director<br \/>\nCanone (CH) AG&#8221;]Andreas Schneider[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h4&#8243;]Reservieren Sie sich bereits heute Ihren Platz f\u00fcr die StrategieTage Marketing und ContactCenter.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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ContactCenter 2019. Besuchen Sie uns am 14. &#038; 15. Mai in Z\u00fcrich, Schweiz. F\u00fcr eine bessere \u00dcbersicht der Thematik schauen Sie einfach in die aktuelle Agenda. Wir freuen uns auf Sie!<\/p>\n","protected":false},"author":18,"featured_media":101854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1464,355],"tags":[1145,1147,1252,1466,1502,1838],"class_list":["post-101741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contactcenter-en","category-marketing-en","tag-digitalisierung-en","tag-strategietage-en","tag-ki-en","tag-contactcenter-en","tag-marketing-en","tag-chatbots-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>StrategieTage Marketing &amp; ContactCenter 2019 - business factors Deutschland GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessfactors.de\/en\/start-strategietage-marketing-contactcenter-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"StrategieTage Marketing &amp; ContactCenter 2019\" \/>\n<meta property=\"og:description\" content=\"Unsere StrategieTage Marketing &amp; ContactCenter 2019. Besuchen Sie uns am 14. &amp; 15. Mai in Z\u00fcrich, Schweiz. F\u00fcr eine bessere \u00dcbersicht der Thematik schauen Sie einfach in die aktuelle Agenda. 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