Online and mobile purchasing decisionsare increasing

Today’s customers prefer to engage in dialogue with the company before they buy. Preferably live, anytime and across all communication channels. Even now, most companies are a digital step behind the customer. Marketing and Sales cannot afford to miss the digital transformation. How does one bring together individual content from sales talks, CRM, social media and email processes? How does the interactive symbiosis between marketing, sales and IT work so that big data, analysis and relevant customer journey KPIs can ensure optimal customer sales?

The identification of a suitable digitization strategy can help. It is important to be present at the so-called “touchpoints” (blogs, apps, social networks, etc.) with decisive product information. Digital visibility is critical to business success. Furthermore, customer information must be bundled and evaluated. Only in this way can marketing ensure that the respective target group is addressed individually, relevantly and automatically. Sales, in turn, can benefit from new tracking technologies that provide insight into customer preferences, making the signing of a contract much easier. The knowledge of legal compliant data enrichment is not only an intelligent linking of customer data, but also creates trust on the basis for long-term customer loyalty.

Two Days Switzerland

Two days that will change your business from scratch. On May the 14th & 15th we will be offering presentations, workshops and countless talks on more than 2,500 m².

Tuesday, May 14th


from 9.10 a.m.
PRESENTATIONS

from 1.15 p.m.
WORKSHOPS

from 7.15 p.m.
Apéro Riche

Wednesday, May 15th


from 8.30 a.m.
PRESENTATIONS

from 11.00 a.m.
WORKSHOPS

from 3.40 p.m.
Farewell Drink

The Dolder Grand


Since 1899, the Dolder Grand in Zurich stands for hospitality. A 5-star city resort with fine dining, a unique art collection and an unparalleled spa.

VENUE & PARKING

The best way to get together

Directors, Heads of Sales & Marketing from Germany, Austria and Switzerland discuss in Zurich successful sales strategies, customer and market analysis, big data and multi-channel management. Providers and users from controlling / reporting / monitoring, channels or campaign management areas deepen their know-how on omnichannel, multi-touchpoint,strategy, consulting and conception through presentations, workshops, and dialogues.

Practical examples of effective enterprise marketing management will be given. Together with solution partners, you can identify suitable marketing & sales tools for new customers or find out how to use new technologies and Cross-Media Publishing to optimize business deals. Contribute to the event success with your expert knowledge on Regional Marketing Optimization, Brand Building & Maintenance, Pricing and Internet Self Services.

We are looking forward to your participation!

SAVE THE DATE

Current Congress Capacity

Here you will get an up-to-date overview of the current capacity utilisation of this event.

Current Congress Capacity

Here you will get an up-to-date overview of the current capacity utilisation of this event.

In order to be able to anticipate your planning, here is an overview of the current utilisation of the StrategyDays Sales & Marketing.

Presentations 10%
Workshops 15%
Competence Partner 20%
Participants 10%

Sales & Marketing

In order to be able to anticipate your planning, here is an overview of the current utilisation of the StrategyDays Sales & Marketing.

Presentations 10%
Workshops 15%
Competence Partner 20%
Participants 10%

Sales & Marketing News

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